How do people use URL Shorteners?


You've probably seen them before - those little shortened links with a bunch of random letters and numbers at the end. URL shorteners are all over the internet, but most people don't know what they are used for or how to use them. In this blog post, we'll explain what URL shorteners are and how they are used. We'll also provide some tips on how to make sure your shortened links are as effective as possible.

What is a URL Shortener?

URL shortener is a service that allows you to create a shortened version of a long URL. This can be useful when you want to share a link on social media or in an email. URL shorteners work by taking a long URL and creating a new, shorter link that points to the same website. 

When someone clicks on the shortened link, they will be redirected to the original website. There are many different URL shorteners available, and you can usually find one that suits your needs. Some URL shorteners even offer additional features, such as click tracking or the ability to add custom branding to your links. 

How does URL Shortener work?

URL shorteners are an incredibly useful tool for reducing lengthy URLs into a more compact form. But how exactly does it work? At its core, URL shortening involves the use of an algorithm to map a long URL to a shorter one that still points back to the original page. The algorithm typically involves taking a unique key from the original URL and encoding it into the new, shorter URL. When the shortened link is clicked, it is taken to the original page through a series of redirects using this unique key.

How URL Shortner Works

URL shorteners are also very useful for tracking clicks on links. The algorithm that maps the long URLs to their shorter counterparts can also be used to track the number of clicks each link receives. This is useful for businesses that want to track how effective their campaigns and links are. 

How do people use URL Shorteners?

URL shortening services are widely used for many different purposes, such as to shorten long URLs for social media posts. Shortened links can also be used by marketers for creating short URLs that drive users directly to their website's landing page.

They also provide analytics to track user engagement with the link, such as how many people clicked on it and where they came from. They can also be used to cloak affiliate links or redirect visitors to another page. By using a URL shortener, businesses can quickly create short URLs that are more memorable than their original long ones. This makes it easier for customers to access and share a website's content.

One Click Short Links

Furthermore, short URLs are more appropriate for use in print media since they require fewer characters than their larger counterparts. URL shortening services are also useful for tracking user engagement with emails and advertisements. This allows businesses to gain insights into customer behavior and optimize marketing campaigns.

Finally, these services are beneficial for security purposes, as they provide an added layer of protection against malicious links. By using a URL shortener, businesses can watch out for any suspicious activity associated with the link and take appropriate action.  

12 Key Benefits of using a URL Shortener

URL Shortner Benefits

URL Shortener tools are a great way to improve your online presence. They provide numerous benefits, ranging from easier sharing of content to improved security. Here are 12 key advantages of using a URL shortener:-

1. Increased Brand Visibility

A great advantage of using a URL shortener is that you can easily customize the look of your links for brand visibility. You can create a branded URL with your logo, colors, or text to make it more recognizable.

2. Improved Usability

Shortened URLs are much easier to use than lengthy URLs. This helps to avoid errors caused by typos and increases the chances that users will be able to find your web pages.

3. Increased Security 

By using a URL shortener, you can add security measures such as password protection or expiry dates to protect sensitive information. You can also track link clicks and monitor where they are going.

4. Improved SEO

When you use a URL Shortener, search engines will crawl your pages more frequently and index them faster. This can help to increase your ranking in search engine results, leading to better visibility for your website.

5. Easier Sharing on Social Media

It’s easier for people to share short URLs on social media, especially if they are customized with your brand identity. This can help to increase the reach of your content and drive more traffic to your website.

URL shortner social media sharing

6. Tracking Analytics

A URL Shortener can also provide you with useful analytical information about your links. You will be able to track people who have clicked on the link, where they are coming from, and other important data.

7. Cost Savings

You can save money by using a URL Shortener, as it eliminates the need for extra redirects. This is especially useful for companies with multiple websites that need to be linked together.

8. Improved Readability

People find it easier to read short URLs than long ones. This makes them more memorable and encourages users to click on the link. Readability also improves when you customize your URL with your brand identity.

9. Enhanced Affiliate Marketing

Affiliates can use shortened URLs to better track the performance of their campaigns. This helps them to identify which links are more successful and optimize their strategies accordingly.

10. Streamlined Email Marketing 

Shortened URLs are ideal for email marketing campaigns as they fit better into the limited space of email messages. This can help to increase click-through rates and boost conversions.

11. Accessibility

A URL Shortener can be used to create links that are accessible to people with disabilities. This makes it easier for everyone to access your content, no matter their ability. Accessibility can also improve your search engine rankings.

12. Increased Engagement  

Shortened URLs help to increase engagement by making it easier for people to share and click on links. This can lead to more interactions with your content and a higher overall level of engagement.

How do I choose a URL Shortener?

With so many URL shorteners on the market, it can take time to decide which one to choose. Here are seven tips to help you pick the perfect URL shortener for your needs:-


Make sure the URL shortener offers features that are important to you. For example, if you need to track clicks, look for a URL shortener that offers detailed click analytics.


Choose a URL shortener that is compatible with the platform you are using. If you are sharing links on Twitter, for example, make sure the URL shortener you choose offers Twitter integration.

3)Character limit

Consider the character limit of the URL shortener. Some URL shorteners only allow for very short URLs, while others give you more flexibility. Choose a URL shortener that meets your needs in this regard.


Make sure the URL shortener is reliable and provides good uptime. Nothing is worse than sharing a link that doesn't work!


Consider the price of the URL shortener. Some URL shorteners are free, while others charge a monthly fee. Decide how much you are willing to spend before making your choice.

6)Trial version

Try out the URL shortener before committing to it. Most URL shorteners offer a free trial period. So take advantage of this and see how easy it is and whether it meets your needs.


Read reviews of the URL shortener before making your decision. This will help you understand what other users think of the service and whether it is right for you.

10 Best URL Shorteners

By utilizing URL shorteners, you can condense long web links into shorter ones that make them easier to share. Here is a list of the 10 Best URL Shorteners to make your online life easier:


If you're looking for a reliable and easy-to-use URL shortener, look no further than It provide a free service that allows you to shorten any URL, regardless of its length. Plus, their service is completely ad-free, so you can be confident that your links will remain clean and unobstructed. also offer a number of features that other URL shorteners simply don't, such as the ability to customize your shortened links and track how many times they've been clicked.

2. Rebrandly

This service allows users to create their own branded URL links with a custom domain name of their choice. It also provides detailed analytics, link management, and QR code creation that can be helpful for online marketing efforts.


3. TinyURL

One of the simplest URL shortening services, TinyURL allows you to quickly shorten a long link into a shorter one. It also comes with additional features, such as creating multiple links at once and tracking their performance.

4. Sniply 

This unique service allows users to place a custom call-to-action on the page they are linking to. This drives traffic and engages your audience, as well as adds an extra layer of personalization to your content.

5. Google URL Shortener 

Google’s URL shortener creates simple, easy-to-remember links in seconds. It provides basic statistics on link performance and can be integrated with other Google services, such as Google Analytics.

6. Owly 

This service provides a simple interface for creating and managing links, as well as tracking their performance. It also allows you to create custom link categories which can help keep your links organized and easy to find.

7. is a great option for those looking to store their links and access them from anywhere on any device. It provides basic analytics on link performance, as well as the ability to share with other users or embed into websites.

8. Hootsuite

This popular social media management platform also comes with its own URL shortener service. It makes it easy to share links with your followers. It also provides detailed analytics on link performance and integrates with other Hootsuite features, such as social media scheduling.


This is a simple URL-shortening service that requires no registration or sign-up process. It can quickly create and manage links with just a few clicks, as well as provide basic analytics on link performance.

10. AdFly 

This service allows users to monetize their links by placing ads before the destination page is reached. It also comes with detailed statistics such as impressions and click-through rates, to generate income from their online content.

How do you track clicks with a URL Shortener?

Using a URL Shortener to track clicks can be an invaluable tool for gauging the effectiveness of your marketing campaigns. Here are some tips on how to do it:

1. Select a URL Shortener

The first step is selecting the right URL shortener for your needs. There are many out there, so make sure you choose one that meets your needs and provides the features you need.

2. Generate Links

Once you've chosen a URL shortener, it's time to start generating links. You can create as many different links as needed for each campaign or message you want to track clicks on.

3. Track Traffic

After setting up your links, you can track the clicks for each one. Most URL shorteners provide detailed analytics about the traffic coming from your links to better assess how well your campaigns are performing.

4. Monitor Performance 

Once you have all the data at hand, use it to monitor your performance and make adjustments as needed. This will help you get the most out of your campaigns and ensure they are as effective as possible.

5. Optimize Links 

Finally, don’t forget to use the data you've gathered to optimize your links. You can add tracking parameters, retargeting pixels, or other features that will improve the performance of your campaigns.

By following these steps, you can track clicks with a URL Shortener and gain valuable insights into the performance of your campaigns.

How to make money with a URL Shortener?

URL shorteners offer a great way to make money online. By using a URL-shortened service, you can turn long, complex URLs into shorter ones that are attractive to click on. These shortened links often contain advertisements or referral codes that generate revenue when clicked by visitors.

These services can be used in various ways to monetize websites and social media accounts. You can also place ads within your content, such as in blog posts, videos, or images. With the right strategy, you can make money with URL shorteners quickly and easily.

1)Affiliate programs

One of the most common and successful methods for making money with URL shorteners is to join affiliate programs. By joining an affiliate program, you get a unique link for each product or service you promote. When someone clicks on your link, you earn a commission from the company that owns the product or service. This is an easy and effective way to make money with URL shorteners.

2)Use URL shortner for projects/products

Another option is to use a URL shortener for your own projects or products. For example, you can create custom URLs that lead people directly to the product page. This allows you to track conversions and get an idea of how successful your campaigns are. You can also A/B test different URL versions to see which one performs better.

3)Branded links

Finally, you can also use a URL shortener to create branded links that help build your brand and increase recognition. For example, if you have an e-commerce store, you could create shortened URLs with your store name as part of the link. This will help customers recognize your brand and establish trust.

5 Ideas for how to use URL shorteners in your marketing

URL shorteners are a great way to increase your visibility and reach more people with your message. They provide a simple way to create shorter, easier-to-remember links that can be used in emails and other digital communications. Here are five ideas for how you can use URL shorteners in your marketing:

1. Create Links for Social Media Posts

Shortening URLs can be especially helpful when you’re creating social media posts. This enables you to fit your message into the limited character count and makes sure readers can easily access the link.

2. Track Performance

URL shorteners offer analytics that allows you to track how many clicks each link has received and which networks are performing best. This data can be used to refine your messaging and tactics, so you get the most out of your campaigns.

3. Personalize URLs  

By creating custom-shortened URLs, you can make it easier for customers to remember how to access your website or content. This is especially useful for creating vanity URLs that showcase a product, campaign, or brand name.

4. Promote Special Offers

You can use URL shorteners to direct customers to special offers and discounts on your website. This can be a great way to incentivize potential buyers and encourage them to take action.

5. Share Content  

URL shorteners make it easier to share your content on social media and other digital channels. You can create tailored links for each post, so readers can quickly access the content they’re interested in.

By using URL shorteners, you can make sure your message reaches more people and get the most out of your marketing efforts. With their help, you can create custom links, track performance, and present a professional image to your customers.  

What are some of the best URL Shortener tips and tricks?

When it comes to URL shorteners, there are many options available on the market/ So, choosing the right one for your needs can be tricky. Here are some tips and tricks to help you select the best URL shortener for you:

1. Look for an intuitive user interface 

The ideal URL shortener should have an easy-to-navigate user interface that makes it simple to understand and use. Ideally, the interface should be clean and straightforward and provide you with all the necessary information about your links at a glance.

2. Look for link customization

Some URL shorteners offer link customization options. So look for one that allows you to customize your links to make them more memorable and shareable. This can be especially helpful if you’re trying to brand your links.

3. Check for analytics capabilities 

You should choose a URL shortener that offers its own analytics tools or integrates with third-party analytics systems. So you can track the performance of your links. This will help you understand how your links can help you make more informed decisions about utilizing them.

4. Consider the cost  

Different URL shorteners have different pricing models, so make sure that you understand the cost associated with each service before making a choice. Some services may offer free or discounted plans for certain types of users or usage requirements.

5. Look for reliable customer support 

When you are dealing with a URL shortener, you want to make sure that the service is reliable and provides good customer support. Check out reviews and see what other users have to say about the company before making your decision.


Shorteners are used to make long URLs shorter. This is helpful when you want to post a link on social media but don't want it to take up too much space. Shorteners can also be used to track how many times a link has been clicked. This is helpful for measuring the success of marketing campaigns. There are a number of different shortening services available, such as, Bitly and Each service has its own benefits and drawbacks. Choose the one that best suits your needs.


1. What are the benefits of using a URL shortener?

Using a URL shortener can help make your links easier to share on social media and other websites. They also provide more information about who is clicking the link than just a standard URL would. It also helps to keep your links secure and protect against malicious attacks. 

2. Are there any drawbacks to using a URL shortener?

One potential drawback is that it may be difficult for users to remember the URL once it has been shortened. Additionally, some URL shorteners may not be secure and may be vulnerable to malicious attacks.  

3. What are some popular URL shortening services?

Some popular URL-shortening services include Bitly, TinyURL, and Rebrandly. Each of these services offers a variety of features to make it easier to share your links and track the success of campaigns.  

4. Are there any free URL shorteners?

Yes, there are several free URL-shortening services available. Some of the most popular ones include Bitly, TinyURL, and Google’s service. Remember that some of these services may have limitations or restrictions on how many links you can shorten for free.

Looking for the best URL Shorteners to use? Make sure to check out MeiniURL shortener is the best and most powerful URL shortener, and it was made to save your time and headaches while shortening a URL. It shortens URLs from long links to be valid and helps you share them on multiple platforms such as Twitter, Facebook, google, plus the list goes on.